Allister Frost

Allister Frost is the former Head of Digital Marketing for Microsoft. In his time at the company he was responsible for campaigns including Windows Vista, Windows 7 and the ‘I’m a PC’ campaign.

In an age where Twitter and Facebook have become world-conquering businesses in just a few years, he seeks to explain how businesses can keep up, and avoid falling for the hype. He also examines how the move to incorporate digital as a means of communicating with and understand customers requires a fundamental culture shift throughout an organisation.