Rob Jones is EVP of Design and Co-founder of FanDuel, the daily fantasy sports company that has taken the US by storm since launching in 2009. Rob manages UI/UX, brand identity and native app design.
Raised in Pembrokeshire, Rob spent most of his younger years as a semi-professional football player. He graduated from Cardiff University in Product Design and launched his first startups – Groopit and Insight Studio – alongside fellow FanDuel co-founder Tom Griffiths, his best friend since the age of 16. A networking event in Edinburgh brought all of FanDuel’s co-founders together and they launched their first startup in 2007; online market prediction game Hubdub. Although popular, it was difficult to monetise, so in 2009 the group embarked on a research mission to turn the business around. They identified a niche in the sports entertainment market for daily fantasy sports – a condensed, faster alternative to traditional season-long contests – and launched FanDuel in July that year.